MIACARA
Campaign Design & Execution
Photography: Victoria de la Cámara
Year: 2017
Location: Madrid, Spain
This German-based company was just launching when they reached out to me to help create a campaign that added to collection of owned media. They wanted to highlight their dog products in the new dark gray colors and so we created a monochromatic concept that was on-brand with the brand’s modern aesthetic. The core visual message is that every day products can feel designed as well as practical.