MIACARA

Campaign Design & Execution

Photography: Victoria de la Cámara

Year: 2017

Location: Madrid, Spain

This German-based company was just launching when they reached out to me to help create a campaign that added to collection of owned media. They wanted to highlight their dog products in the new dark gray colors and so we created a monochromatic concept that was on-brand with the brand’s modern aesthetic. The core visual message is that every day products can feel designed as well as practical.