HK LIVING BENCH

Campaign Development & Execution

Photography: Victoria de la Cámara

Year: 2018

Location: Madrid, Spain

Introducing HK Living, the renowned Dutch brand who in 2018 was expanding into the United States Market. Highlighting their exquisite spindle bench, we cleverly tapped into the ever-popular modern countryside design trend. Our innovative campaign captures the essence of this trend through the use of wild grasses, earthy tones, and a refreshing sense of simplicity. Moreover, we offer consumers an exceptional added value by reimagining the concept of an 'entryway'. Recognizing that homes vary in shape and size, a unique configuration was encountered with this loft. Therefore, we proudly present our captivating campaign entitled "How to Create an Entryway Out of Thin Air".