GM Iberica | Printed Material
Graphic Design & Branding
GM Iberica is an inbound travel company for Spain & Portugal. Their differentiator is merging high-quality service with an updated understanding of travel. Because they want their clients to think beyond conventional “sun-and-sand” tourism, to embrace the richness of culture, history and landscapes that the Iberian peninsula has to offer, they wanted to veer away from the traditional bright yellow and red color scheme.
The design of the business card not only showed the sophistication of the destination and company but also served as a great tool for them to use when speaking to clients. The simplified map on the front of the card allows employees to pencil in the different itineraries that they want to show their clients.